Aug 21, 2019
The key takeaways:
- Badass rule #1: own and recognise your value.
- Badass rule #2: take pride in your work and spend some time
getting clear on just how good you are at what you do, and how you
- Just because you decide to be unfiltered, doesn’t mean that you
have to be rude and use swear words left, right and centre. Just as
being authentic doesn’t mean you have to go live in your PJs. It’s
all about the thought, intention and values you want to communicate
in your marketing. (Note from Daire: However, I will
continue to swear and go live in my PJs, ok?)
- The need to blend in, especially for women, usually comes from
a place of fear. STOP THAT NOW.
- You need to figure out not only what you stand for, but what
you stand against.
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