Feb 5, 2018
Bring your brand to life online with video.
Youtube is still the daddy of video so you need to know how to make it work for you. Justina’s top three tips are…
1. Make sure your channel looks like it’s operational, which means uploading regular content.
2. Pay attention to your artwork – keep it all on-brand.
3. Treat your Youtube homepage as you would your website homepage. With creativity and care.
You can have more that one Youtube channel. Who knew?!
Be careful about the call-to-action you use in your videos. If you send too many people out of Youtube on a regular basis (even if it’s to your website), your channel will be penalised.
Every platform is pushing video at the moment but all of them function slightly differently. Check out the link to Justina’s guide below for tips on nailing each one.
Before you start filming, whether it’s pre-recorded or live, do some relaxation techniques – whatever works for you. It might be just having a cup of tea and a biscuit, or if you’re into it, something like meditation or EFT. Once you’re on, try to regulate your breathing and avoid rushing through everything you want to say.
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