Preview Mode Links will not work in preview mode

Your Biz, Your Rules

Jan 29, 2018

Say goodbye to the Facebook fears.


The key takeaways:

  • The biggest mistake people make when they’re getting started with ads is thinking that a bigger audience is better. You need to know exactly who you want to target and niche down. Use these smaller audiences if you ever boost your posts too.

  • Tracking is the most beneficial thing you can do. Monitoring the results of your different advertising activities will help you determine exactly what works for you and your audience (and exactly what doesn’t).

  • Videos are going to do great on Facebook this year because when you’re doing a live stream on your page, people will watch it and engage, creating a natural conversation. People will be replying to questions you ask during the video and then other people will be engaging with those comments. This is the type of content that Facebook will keep promoting heavily so definitely look into live streaming if you haven’t started doing that yet.


Join me on Instagram here:

Sign up for my weekly (ish) jolts of genius here:


For the full show notes, including all the links mentioned in this episode, go here >>


If you enjoyed this episode I'd love it if you could:

a) Share your favourite moment, takeaway, or place to listen in your Instagram Stories, tagging me (@dairecharlotte)

b) Hop over to iTunes and leave me an honest review.