Jan 29, 2018
Say goodbye to the Facebook fears.
The biggest mistake people make when they’re getting started with ads is thinking that a bigger audience is better. You need to know exactly who you want to target and niche down. Use these smaller audiences if you ever boost your posts too.
Tracking is the most beneficial thing you can do. Monitoring the results of your different advertising activities will help you determine exactly what works for you and your audience (and exactly what doesn’t).
Videos are going to do great on Facebook this year because when you’re doing a live stream on your page, people will watch it and engage, creating a natural conversation. People will be replying to questions you ask during the video and then other people will be engaging with those comments. This is the type of content that Facebook will keep promoting heavily so definitely look into live streaming if you haven’t started doing that yet.
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