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Your Biz, Your Rules

Dec 28, 2017

If you're holding back your personality in business, you're losing money. Simple as.

The key takeaways:

  • One of the biggest benefits of running an online business is the fact that you don’t have to sit there, pretending to smile. You can always switch off the camera. Nobody can see you. You can be making all of those ugly faces, groaning inwardly at the stupidity of human nature, and whoever you’re dealing with won’t even know it. You can’t do that in real life because they can read it on your face. It’s kind of hard to fake enthusiasm, love and devotion when you are face-to-face with people, but you can totally do that on the Internet.

  • You have to decide at the get-go whether you want to be a “hell, yes” for 50% of the people and “hell, no” for the other 50% or a “whatever” for 100%. Being a “whatever” in business is a kiss of death – you want people to sit up and take notice when you say something.

  • When you hold back your personality in business, you actually lose money because you’re attracting wrong people. They might end up being on your list, but they will never buy from you. Or they might buy from you and then they will make your life hell. Or they may be ideal customers and buy from you, but then when something goes wrong and you show your true colours, they’ll be like, “who is this psycho?” The fact is you’ve always been a psycho, you’ve just been hiding it and they were mistaken. It’s a loss for everyone.

  • When it comes to free ways of growing your list, hands down the best strategy is guest blogging. Nothing compares to it. Bushra’s first 2,000 subscribers came from a guest post, as did her first sale – that is the power of a well-placed, well-crafted guest post. Honestly, if you are looking to grown your audience from scratch, and you don’t know where to start, reach out to top industry blogs in your field and just beg them, bribe them, or just go sit at their doorstep to get them to let you guest blog. Even if they don’t give you a link back, that does not matter. If your guest post is good enough, people will look you up, they will find you, and they will come back for you.


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